B2M9 Studio

Bob Massarczyk Product Engineer

Turning ambiguous ideas into shipped software.

I'm Bob, a product engineer who's spent 15+ years making complicated software feel simple. Fluent across product, design, and engineering, I help teams shape the right product and drive ideas to production.

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What I do

Product

  • Discovery & Framing
  • Product Strategy
  • Knowing What Not to Build

Design

  • UX & User Research
  • UI & Prototyping
  • Design Systems

Engineering

  • System Design
  • Full-stack JS
  • Databases & Cloud
  • MapsPeople

    Staff Product Engineer · current

    Building the next generation of MapsIndoors, the spatial intelligence and mapping platform used by enterprises like Cisco, Google, and CBRE. I drive it end to end, from the UX and UI through to the data model, services, and infrastructure.

  • Networker Variant

    Lead Product Engineer

    An SAP consultancy wanted to turn years of SAP Variant Configuration IP into a product. I partnered with them to define, design, and build the CPQ end to end, wired into SAP so every quote is correct by construction against the ERP, and into Salesforce CRM, where the sales team already worked.

  • Klaripath

    Founding Product Engineer

    Partnered with the founders to take an early-stage meeting-collaboration product from napkin sketch to launched SaaS. I owned the product and engineering end to end: discovery and UX through to a SvelteKit & Firebase build with real-time collaborative notes, team billing, and infrastructure lean enough for them to run themselves.

  • AIR

    Product Lead

    Worked with the CTO to turn around a stalled consumer financial-planning platform. I owned the product design end to end and created hundreds of wireframes, prototypes, and screens, then hired and led the frontend team that shipped it in Svelte. The hard part: making pensions and retirement clear enough that ordinary people would engage.